De Bethune “De Bethune is undoubtedly the biggest of the small brands”

— Interview with Pierre Jacques, CEO of De Bethune.

De Bethune has been taking on challenges since 2002, so what new ones are you anticipating between now and 2020 ?

De Bethune must maintain its independence, its mind-set, its vision of watchmaking and design, and protect its roots without giving way to siren’s calls, opting for quantity over quality or becoming a marketing brand. Our watchmaking Manufacture’s respect for tradition and innovation requires a great deal of rigorous care. The inspiration of maestro David Zanetta and Denis Flageollet’s watchmaking genius must continue and we make no concessions at all, whether in terms of technical know-how or in terms of aesthetics or finishing.

Have clients’ expectations changed ?

Of course, clients of niche brands are increasingly demanding. These days we are far from the era when certain people took advantage of their naivety and of easy money. Today, customers pay attention to the sustainability of a brand, to its ability to ensure after-sales service in ten or 20 years, to the intrinsic value of products. In addition, from a certain price level upwards, clients demand exclusivity, be it in terms of design or movement, and they don’t want to see it elsewhere with just a few cosmetic alterations. These are legitimate expectations that De Bethune has long since demonstrated its ability to meet. In 14 years, our Manufacture has also completely designed 19 calibers in-house from start to finish, and a De Bethune replica watches UK is instantly recognizable without us needing to specify the name of the brand on the dial.

In 2015, we will be presenting our first GMT caliber, while a large number of other projects will come to fruition in the short, medium or long term.

Finally, clients express a growing need for personalization to which our totally integrated Manufacture can respond very favorably, and as a result we devote more than 10% of our production to one-off pieces.

Which 2015 innovation do you expect to have the best results from a commercial point of view? And which piece are you most proud of ?

To respond to your first question, the reaction of the market to the launch of our first sports model, the DB28GS with a rubber strap and folding clasp which sells for around CHF 70,000 has been very encouraging. This will definitely be our bestseller. In parallel, the DB25 Tourbillon Zodiac has made us very proud: this is one of our most beautiful calibers featuring a tourbillon with jumping seconds and silicon escapement, but above all, the engraving on the dial is quite exceptional. Inspired by 18th century artisanal engraving techniques, its dial is made of gold, steel and titanium adorned with highly refined motifs.

DeBethune_DB25T_zodiac.jpg

DB25T Zodiac.
© De Bethune

Does De Bethune really need Gaël Monfils to sell replica watches UK?

De Bethune does not need Gaël Monfils to sell watches and Gaël Monfils does not need De Bethune to play tennis. It is simply a personal story between a tennis player who is passionate about Rolex replica watches, who loves De Bethune and the fact that the brand stands out from the crowd, and who in return appreciates this excellent player whose game is so different to that of his peers in tournaments. It is a meeting of minds above all, and we are only at the start of this partnership. We are thinking about developing a piece based on this collaboration, into which our revolutionary silicon/platinum balance wheel with a triple pare-chute system could be incorporated and put to the test of Gaël Monfils’ swing.

TAG Heuer has announced that it is ceasing its high-frequency research. Where is De Bethune in its work on resonics ?

Work is continuing of course, and we continue to share the results of our research on this theme because since the beginning we have published everything on a site that can be accessed by anyone. The investigative scope is very broad and we are making good progress, but from there to establishing a production calendar for a very high frequency model with resonics… This is very fundamental research, which is De Bethune’s raison d’être. Denis Flageolet and his team are constantly exploring new horizons. You know, six people including five engineers working full time on R&D actually represents 10% of our production staff, which is a huge ratio !

Before joining De Bethune, you managed Les Ambassadeurs in Geneva. How do you feel about the retail trade today ?

This trade has undergone a radical change. In 30 seconds and just one click, a client can decide to buy a fake watches UK in Geneva, Hong Kong and New York. There is no way you can simply wait for him to walk in the door these days. Retailers need to reinvent themselves, offer an irreproachable welcome and watchmaking knowledge that will make clients trust them, otherwise there is no reason at all to go there. Shopping has become international.

If you could do it again, would you re-open your De Bethune boutique in Geneva?

For sure ! De Bethune is undoubtedly the biggest of the small brands. Our boutique in Geneva acts both as a sales and a marketing tool and the image it drives is incomparable. Don’t forget that you need to be present in your country in order to be strong abroad. In addition, although our exclusive production runs at about 350 pieces a year, our retailers rarely have more than ten in the shop. Our boutique allows us to display all our collections. Just this morning, we sold the very last in our DB28 Aiguille d’Or limited series, which celebrated the ultimate accolade received at the Grand Prix d’Horlogerie de Genève in 2011.

Replica Jaquet Droz launches three new Ateliers d’Art models that pay tribute to the sign of the Horse

Petite Heure Minute 39 mm IWC Replica Horses

The horse has been a key part of Man’s history since the beginning of time. In 2014, China will mark the arrival of a new year with this sign, the seventh in the Chinese zodiac, which is celebrated by Jaquet Droz every year. It is a way of remembering the connection between the Brand’s founder – the first Rolex Replica UK watchmaker to walk through the gates of the Forbidden City – and the Middle Kingdom. The Brand thus continues its annual tradition by honoring this trusty companion and symbol of loyalty, creativity and daring in its Ateliers d’Art series.

Three exclusive models have been created using the exclusive know-how of Jaquet Droz’s master craftsmen, specialized in highly complex techniques: engraving, painting and Grand Feu enamel. Two Arab thoroughbreds – considered the most beautiful horses in the world – have been delicately painted on the ivory enamel dial of the Petite Heure Minute 39 mm. Captured in full gallop, they seem to want to catch up with the sculptural mustang that appears on the dial of the Petite Heure Minute 43 mm. Extremely wild and difficult to tame, this horse from the American Northwest – depicted in red gold and engraved in bas-relief – seems to jump out from the black enamel.

Petite Heure Minute 41 mm Relief Horse Replica Watches

The champlevé technique, used here for the first time by Jaquet Droz, highlights the movement of the mane and the tail, both filled in with black Grand Feu enamel. On each of these models, a horse’s head is also represented on the back of the white gold oscillating weight. The dial of the Petite Heure Minute 41 mm has been chosen as the showcase to depict a horse rearing up on its hind legs against a backdrop of the Great Wall of China, engraved and patinated by hand on a mother-of-pearl dial. Bold, powerful and elegant, this fearless horse in 18-carat red gold appears to protect the Great Wall, which is also hand engraved on the 22-carat red gold oscillating weight next to the Jaquet Droz signature of two stars.

Loyal to its spirit of exclusivity, Jaquet Droz Replica Watches UK is offering each of these new models in a limited edition of 88 pieces with a red gold case and available on a brown or black alligator leather strap. An opportunity to celebrate all the promises of the new year with constant refinement.

DeWitt Classic Replica Watches UK Quantième, black dial

— Today, focus on the Classic Quantième featuring a black Replica Watches UK dial, a timepiece equipped with a self-winding mechanical movement.2015 replica watches

The Classic Quantième case is thinner than on the Academia and Twenty-8-Eight collections, and features a refined and understated version of the iconic imperial column motif. The 40 mm-diameter rose-gold case and the soft, curved lines of the horns give an impression of extreme lightness.

Classic Tag Heuer Replica

Classic Quantième, ref.CLA.QUA.001
© Swiss Breitling Replica Watches UK

 

The movement offers a power reserve of approximately 42 hours. In addition to indicating the hours, minutes, and seconds, the movement has a calendar with days of the week in the aperture at 11 o’clock, months at 1 o’clock and the date using a central hand.

A mother-of-pearl moon phase indicator positioned at 6 o’clock is placed on a “goldstone” sky. Goldstone is a glittering glass discovered in Venice in the seventeenth century, which later developed into the Rolex Replica Watches famous Murano glass.